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I was lucky enough to fly with Graeme and Scotair recently and had a wonderful morning. He was a first class pilot throughout the flight and I was surprised just how much control of the balloon he had.
Paul Mackley
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I would thoroughly recommend Scotair to anyone considering a balloon flight.
Morag Boyd
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Graeme goes the extra mile to make sure the once in a lifetime experience is as magical as possible.
Alistair Leggate
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Thanks Graeme for an amazing experience.
Pat Fleming
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Corporate Sponsorship
WHY A HOT AIR BALLOON?
No other form of advertising can compete with the burst of colour or the shear size of a Corporate Hot Air Balloon against a perfect blue sky. In advertising, image is everything! Nothing shouts image like a Hot Air Balloon. An advert in the sky is always a surprise. If it is in the shape of a giant floating brand name product, it is the ultimate surprise. No billboard or TV commercial can get half the attention. The impression it makes for your company will last forever in the minds of your audience. Our experienced team can help you manage the perfect balloon programme, specifically to meet your special needs. A Corporate Balloon Programme can offer a very colourful and sizable message with high visual impact with the retention factor greater than any other form of advertising. From mass media to targeted marketing campaigns, a corporate hot air balloon is one of the most effective promotional tools any company can use in enhancing its overall image.
This outline will give you some basic ideas of how a Corporate Hot Air Balloon Programme can get your message out there in a way, which is totally unique by its effectiveness and versatility in a sporting way enabling you to reach your audience in a totally new way.
Hot Air Balloons exceed the standard advertising and become an event. By providing entertainment in the form of a sporting event, greater impact and retention are made on the consumer.
TARGET GROUPS
A remarkable 100% noticeability exists among male and female age 18-
Hot Air Balloons command the attention of people whenever they fly. 75% of those surveyed, observed Hot Air Balloons from their car. Balloons flying over the suburbs, offices, and Industrial areas were responsible for 50% of the impressions made. 25% of the respondents were people engaged in recreational activities. While children were not surveyed, it was noticed they display keen excitement upon observing a Hot Air Balloon.
VISUAL IMPRESSIONS PER FLIGHT
Over an average sized town with a population of 250,000+ the balloon would be seen by over 50,000 people. Over a major city or event this would increase dramatically.
BALLOON DESIGN CONCEPTS & CUSTOM DESIGNS
With the aid of computer design we can now get balloons huge life like, a perfect
duplication of your product, your packaging, your logo -
COST PER THOUSAND (CPM)
A cost per thousand study by the Gibbons Group revealed: The cpm drops well below the standard medium. On average, a balloon appearance directly generates publicity pound at a value seven times the actual cost of the balloon promotion, compare this with your existing advertising and promotional events.
MEDIA COVERAGE
Now imagine your corporate balloon as the worlds biggest billboard or advertising poster. This is what a balloon can be and without doubt everyone will remember it. As we have said, statistics have proved that the recall rate for balloon advertising is much greater than any other form of advertising. People always look up when they see a balloon in the sky. Because of its huge size, it is very difficult to miss and because it is in the sky they are surprised yet excited to see it. It draws their immediate attention time and time again. No matter how many balloons people have seen they never seem to lose their fascination. On many occasions people will follow a balloon for long distances just to get a closer look or to take a photograph. How many people do you know who will look at an advertising billboard for more than a few seconds or will tape record a TV advert?
Many people take photographs and videos of balloons. Whether it is the sheer size and colours,their grace of movement or the spirit of adventure, balloons attract attention and people want to record that in photographs to look at time and time again. Look in any greetings card shop and you will see at least one card with a photograph of a balloon on it. Look in holiday company literature and brochures promoting tourist venues, you will see a photograph of a balloon.
Television companies also enjoy the colour and the attraction that balloons have. They love to cover ballooning events where there is a strong combination of balloons and crowds of people. Imagine the impact your company logo can make using a balloon as an advertising medium. Newspaper and magazine editors have a similar interest in balloons and balloon events. These events are regularly reported and recorded with photographs.
However Balloon advertising should not be seen as a replacement for other forms of advertising. What it does is raise awareness of the company, brand or organisation. It has been proven time and time again that other forms of advertising benefit greatly when a balloon sponsorship is also used. It should also be noted that balloons would not be normally used for special weekly product promotions.
BALLOON IMAGES ARE REMEMBERED FOR A LONG TIME
This is the tremendous advantage of using this medium. A TV advert costs thousands
of pounds to create and thousands to air. A Hot Air Balloon is an asset so can be
claimed through CAPITAL ALLOWANCES -
CORPORATE ENTERTAINMENT, COMPETITIONS & INCENTIVES
As we all know, corporate entertainment, staff incentives and competition prizes exist in many forms but most people now recognize a balloon flight as a particular high value item and this can benefit both the company and brand image in a number of ways.
COMPETITIONS
With the advent of ‘text to win’ and ‘call to win’ competitions, where the entrant actually pays to enter, companies can actually recoup the investment for the entire balloon promotion beside increased brand awareness and increased sales.
Prizes can range from a key ring featuring the balloon, to a single balloon flight, to a week long ballooning holiday at balloon meets in Albuquerque, Portugal, Italy and Spain to name but a few.
STAFF AND CLIENT INCENTIVES
Reward hardworking staff with a flight in the balloon in the UK or even in one of our most commonly frequented international destinations. Attract potential Customers by taking them for a flight in your own balloon. Regular Customers could be rewarded with balloon flight vouchers.
SUMMARY OF BENEFITS
There is no other advertising medium that creates a greater impact and retention on the consumer than a Corporate Hot Air Balloon. The Corporate Hot Air Balloon exceeds standard advertising and becomes its own special event. You can take your message to any special or public events you wish. How you can use this medium is only limited by your imagination.
From concept to reality...
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Scotair provide balloons and pilots for a variety of filming projects. Our pilots and crew have vast experience of working on various filming projects, taking part in interviews for radio/tv & press and our services don’t stop there. We can provide balloons, crew & all balloon equipment as well as specialist advice. We have worked with and appeared on: GMTV with Lorraine Kelly, STV The Hour, Holiday 2000, Outside Now, Skoot, The Business Game, STV News, BBC Scotland, Channel 4, The Mole & numerous radio and newspaper interviews & articles.
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