ADVERTISING

WHY A HOT AIR BALLOON?

No other form of advertising can compete with the burst of colour or the shear size of a Corporate Hot Air Balloon against a perfect blue sky. In advertising, image is everything! Nothing shouts image like a Hot Air Balloon. An advert in the sky is always a surprise. If it is in the shape of a giant floating brand name product, it is the ultimate surprise. No billboard or TV commercial can get half the attention. The impression it makes for your company will last forever in the minds of your audience. Our experienced team can help you manage the perfect balloon programme, specifically to meet your special needs. A Corporate Balloon Programme can offer a very colourful and sizable message with high visual impact with the retention factor greater than any other form of advertising. From mass media to targeted marketing campaigns, a corporate hot air balloon is one of the
most effective promotional tools any company can use in enhancing its overall image.

This outline will give you some basic ideas of how a Corporate Hot Air Balloon Programme can get your message out there in a way, which is totally unique by its effectiveness and versatility in a sporting way enabling you to reach your audience in a totally new way.

Hot Air Balloons exceed the standard advertising and become an event. By providing entertainment in the form of a sporting event, greater impact and retention is made on the consumer.(Top)

TARGET GROUPS:

A remarkable 100% noticeability exists among male and female age 18-34 and 35+ age groups. Women have a slightly greater recall of the balloon they saw. Only 4% of all the respondents surveyed could NOT name three balloons. 100% could name at least two.!

Hot Air Balloons command the attention of people whenever they fly. 75% of those surveyed, observed Hot Air Balloons from their car. Balloons flying over the suburbs, offices, and Industrial areas were responsible for 50% of the impressions made. 25% of the respondents were people engaged in recreational activities. While children were not surveyed, it was noticed they display keen excitement upon observing a Hot Air Balloon.(Top)

VISUAL IMPRESSIONS PER FLIGHT:

Over an average sized town with a population of 250,000+ the balloon would be seen by over 50,000 people. Over a major city or event this

would increase dramatically.(Top)

MEDIA COVERAGE:

Now imagine your corporate balloon as the worlds biggest billboard or advertising poster. This is what a balloon can be and without doubt everyone will remember it. As we have said, statistics have proved that the recall rate for balloon advertising is much greater than any other form of advertising. People always look up when they see a balloon in the sky. Because of its huge size, it is very difficult to miss and because it is in the sky they are surprised yet excited to see it. It draws their immediate attention time and time again. No matter how many balloons people have seen they never seem to lose their fascination. On many occasions people will follow a balloon for long distances just to get a closer look or to take a photograph. How many people do you know who will look at an advertising billboard for more than a few seconds or will tape record a TV advert?

Many people take photographs and videos of balloons. Whether it is the sheer size and colours,
their grace of movement or the spirit of adventure, balloons attract attention and people want to record that in photographs to look at time and time again. Look in any greetings card shop and you will see at least one card with a photograph of a balloon on it. Look in holiday company literature and brochures promoting tourist venues, you will see a photograph of a balloon.

Television companies also enjoy the colour and the attraction that balloons have. They love to cover ballooning events where there is a strong combination of balloons and crowds of people. Imagine the impact your company logo can make using a balloon as an advertising medium. Newspaper and magazine editors have a similar interest in balloons and balloon events. These events are regularly reported and recorded with photographs.

However Balloon advertising should not be seen as a replacement for other forms of advertising. What it does is raise awareness of the company, brand or organisation. It has been proven time and time again that other forms of advertising benefit greatly when a balloon sponsorship is also used. It should also be noted that balloons would not be normally used for special weekly product promotions.(Top)

BALLOON IMAGES ARE REMEMBERED FOR A LONG TIME.

This is the tremendous advantage of using this media.

A TV advert costs thousands of pounds to create and thousands to air.

A Hot Air Balloon is an asset so can can be claimed through CAPITAL ALLOWANCES - keeping those company accountants happy.

A Hot Air Balloon, unlike other forms of advertising, lasts for years.(Top)

CORPORATE ENTERTAINMENT, COMPETITIONS & INCENTIVES
As we all know, corporate entertainment, staff incentives and competition prizes exist in
many forms but most people now recognize a balloon flight as a particular high value
item and this can benefit both the company and brand image in a number of ways.(Top)

COMPETITIONS
With the advent of ‘text to win’ and ‘call to win’ competitions, where the entrant actually pays
to enter, companies can actually recoup the investment for the entire balloon promotion in addition to increased brand awareness and increased sales.

Prizes can range from a key ring featuring the balloon, to a single balloon flight, to a week long
ballooning holiday at balloon meets in Albuquerque, Portugal, Italy and Spain to name but a few.(Top)

STAFF AND CLIENT INCENTIVES

Reward hardworking staff with a flight in the balloon in the UK or even in one of our most
commonly frequented international destinations. Attract potential Customerss by taking them for a flight in your own balloon. Regular Customers could be rewarded with balloon flight vouchers.(Top)

SUMMARY OF BENEFITS
There is no other advertising medium that creates a greater impact and retention on the
consumer than a Corporate Hot Air Balloon. The Corporate Hot Air Balloon exceeds standard
advertising and becomes its own special event. You can take your message to any special or
public events you wish. How you can use this medium is only limited by your imagination.(Top)